From Korean horror to Palestinian romance, Netflix covers every genre—almost. Among tens of thousands of hours of video on its servers, the world’s largest streaming platform has long ignored the ...

The cable bundle is losing its biggest edge over the streaming competition: live sports. Warner Bros. Discovery announced this week that it will make its live sports offerings — which include MLB, NHL ...

As advertisers continue adding streaming to their budgets, connected TV (CTV) has quickly become the centerpiece of the modern media strategy. With better targeting and more measurable outcomes, CTV ...

“Without a shadow of a doubt, sport is the next battleground among streamers, especially in the U.S.” Netflix has continued its foray into live sports broadcasting with an announcement that it will ...

Global sports marketing agency IMG has already demonstrated the power of live sport to deliver prime content for passengers since launching Sport 24 in 2012. Now it is expanding its reach. Perhaps ...

Live content is led by sports, and fan appetite—much like bidding for rights—shows no sign of slowing down as the calendar turns to 2024. A survey of adult sports fans in the U.S. the UK, Germany, ...

In today’s digital world, how we consume sports has drastically changed. Gone are the days when fans were bound to their televisions for live sports broadcasts. Now, thanks to streaming platforms, ...

For a long time, one of the most major issues for cord-cutters has been the lack of live sports coverage. Along with news, sports is a genre synonymous with a cable subscription. Fortunately, things ...

Whether it's the Super Bowl, NBA Finals, Champions League, or other events, sports dominate network television, bringing in hundreds of millions of views annually. If you're an avid sports watcher, ...

Max subscribers will get to enjoy the Bleacher Report Sports add-on without paying for a little while longer. Max subscribers will get to enjoy the Bleacher Report Sports add-on without paying for a ...

For most fans, the gap between “live” and real time isn’t about seconds, it’s about moments. It’s the roar from the pub before the goal appears on your screen. It’s the WhatsApp message seconds before ...

Gen Z prefer watching live sport on the go rather than viewing it at home or in a bar – because it’s more convenient. A poll of 500 sports fans found 80% of those aged 18-26 will typically watch sport ...