Opinions expressed by Entrepreneur contributors are their own. In their book Guerrilla Marketing Field Guide, the founder of guerrilla marketing, Jay Conrad Levinson, and his wife and business partner ...

In the increasingly cutthroat business world, creating a competitive advantage is a vital part of achieving success. But how can you ensure that any competitive advantages you manage to carve out for ...

A strong brand offering pricing power is a powerful advantage for many companies. The network effect is an advantage that's hard to duplicate. Industries with barriers to entry can harbor advantaged ...